Posted on March 17th, 2008 at 5:59 pm Filed under
SEO,
Spam Wars
I made two predictions last year about social bookmarking sites within a week of each other, that I’d like to revisit at the present time.
Sphinn: Home of the Most Comprehensive Set of SEO Tools, July 25, 2007. I predicted that spammers would eventually try to manipulate the Sphinn site.
Eventually, spammers and “social bookmark exchangers” will latch on to Sphinn as a place to perform “Sphinn exchanges” and try to manipulate it as a means of promoting their sites.
Why Social Bookmarking Sites Will Die, and Why I Don’t Use Them, July 31, 2007. I predicted that the continued manipulation of these sites will eventually lead to their downfall.
Social media exchanges and their slowly emerging successors, “social media submission services”, decrease the likelihood that sites with legitimate, organic votes on social bookmarking sites will be found. Unfortunately, the process of voting online is extremely easy to manipulate (as the examples above demonstrate), and there are those people who are so obsessed with drawing traffic to their own sites that they forget that social media sites were never intended to be used by webmasters as a submission service; social media sites were intended for users to exchange quality sites with each other in an organic fashion.
If social media sites are ever meant to succeed, they need a means of verifying organic submissions vs. submissions that had to be encouraged or prodded in any way. And that isn’t going to happen any time soon.
I have continued to make predictions of this nature, and will continue to do so, including today’s post. You have the right to be informed if you’re being unethically manipulated, and most of the manipulators won’t bother to tell you.
The reason I chose to revisit these predictions is that both of them, in a manner of speaking, are beginning to come to pass. The first such prediction is coming to pass as I expected; the second has taken a very unusual twist that I have to confess that I didn’t see coming (but will accelerate the process more rapidly than anyone is giving it credit for.)
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