The Lawrence Salberg vs. Pay Per Post Controversy
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Or How All Four Parties Involved Screwed Up and Created a Five-Sided Coin
Backgrounder
Some of you who read this blog may not be familiar with the situation between a software engineer named Lawrence Salberg and a web-based company known as PayPerPost.
PayPerPost is a company that acts as an intermediary between bloggers and advertisers, giving bloggers the opportunity to post reviews of advertisers and their associated products and services on their blogs in exchange for some form of a revenue share (I believe it’s a 65/35 share, in favor of the blogger, but don’t hold me to that). According to a story posted on geek-cult-popular blog TechCrunch, Salberg decided to make use of the services of a headhunting firm known as Stratus Technologies. Salberg learned of a job opening at PayPerPost via a woman named “Lori Friend-Smiles” at Stratus Technologies, and after an “underwhelming interview” (presumably given by Lori, although it was never specified), decided to view the videos posted on PayPerPost’s video dump site.
At this point, Lawrence Salberg found himself thoroughly disgusted with PayPerPost (as many of us have). An email exchange ensued between Lori, Lawrence, and Peter Wright of PayPerPost, the contents of which I have taken from the TechCrunch site and reposted here, in order to save TC some bandwidth.
So who is wrong in this situation? Everyone is. And here’s why:
Why Lawrence Salberg is Wrong
Before I get into why Lawrence Salberg is wrong in this instance, it’s only fair that I point out where he was correct:
- He was 100% right with his comments pertaining to the “spiked Kool-Aid” nature of some companies. The majority of companies, particularly those that either are large corporations or try to follow corporate “leaders”, end up creating work environments that require their employees to adopt borderline cultish tendencies in order to, at the very least, avoid becoming pariahs within their own workplaces. Buzzwords and slogans are drilled into the employees’ minds to the point where some degree of corporate brainwashing occurs, and the majority of people employed in these companies morph into automatons spouting gibberish such as “our infrastructure will make us a leader in the global marketplace.” It’s one of the major reasons why I choose to work with companies as a contractor rather than for companies as an employee; I can avoid most of the frustration I feel in dealing with people who are meaningless cogs in corporate machines and too brainwashed to realize it.
- Salberg is also right in that the Rockstartup.com videos do nothing to convince anyone in their right mind that PayPerPost is a long-term career option. This video shows three employees hard at work…no wait, they’re not working. They’re too excited to work! They’re going to DragonCon! (DragonCon?!?!?!?!? Talk about spreading a geek stereotype.)
Now that I’ve covered why he was right, let’s look at why Lawrence Salberg was wrong:
- From Lawrence’s email:
I happen to like 6-12 month projects that Get Done, before the blood starts to flow and scope creep takes over.
If he’s looking for project work, then why did he use Stratus Technologies as a headhunting firm? It is painfully obvious from looking at the Stratus Technologies career page that they’re promoting long-term careers for their prospective candidates (even if they are a headhunter and probably have other motives). If a headhunter totes careers on their website, the headhunter is going to tote careers for job opportunities.
- Trashing the PayPerPost company and showing an incredible degree of arrogance and lack of professionalism in the process, after they indirectly offered him a job opportunity. I’ve been in the position of someone who has had to hire people in the past, and one of the things that has always boggled my mind is the large number of people who insisted on trashing me or the companies I was working with despite being unemployed and looking for work in the same job sector I was looking for employees from! If you’re not interested in the job, then say “I don’t feel this line of work suits me” and leave it at that…even if the company does suck (and no, I’m not defending PayPerPost here, since they’re more than qualified in the department of corporate suckage).
I don’t care who is doing the hiring (if/when I ever need to be hired again); you don’t get into an exchange with the person who offered me a potential job and predict that their company would be dead in two years. That’s biting the hand that could be feeding you.
- Sending the email to TechCrunch. TechCrunch is read by a number of tech-savvy people, including those who are in positions of hiring in companies with which Lawrence could seek contract employment…and if they read this, they’ll have to think long and hard before giving Salberg work, even with the glowing TechCrunch recommendation.
Why Lori Friend-Smiles Was Wrong
Lori only made one mistake in this equation, but it was a whopper; she forwarded the email, without permission, to PayPerPost. In doing so, she shared an email address without permission, and she also added to what was clearly a hostile situation already by bringing a third party into it. The best thing she could have done would be to either not respond to the email or do what Lawrence asked, apologize, and be done with it.
Why PayPerPost/Peter Wright Was Wrong
An argument can be made that Peter Wright was actually the most reasonable of the four parties, because he made at least some attempt to put a positive spin on the situation. However, he never should have responded to what was clearly a lost cause and a situation he wasn’t going to make any better. What was Peter Wright hoping to accomplish by defending himself from a personal attack that was never made in the first place?
Why TechCrunch Was Wrong
It is obvious that there is some very bad blood between TechCrunch and PayPerPost, and that’s their business. TechCrunch’s stance against PayPerPost is not entirely unjustified, either, if one removes the personal bad blood between PayPerPost CEO Ted Murphy and TechCrunch’s Michael Arrington. However, this is clearly a case where PayPerPost is, at the very worst, 1/3 to blame between the other three parties, and TechCrunch taking Salberg’s side as opposed to simply presenting Lawrence Salberg’s account of the facts in this story (and keep in mind that we haven’t heard from either PayPerPost or Lori Friend-Smiles) and leaving it at that. Arrington’s personal bias is evident here.
I don’t know any of the parties in question, but as an outside observer with part of the story, it appears that this is a case where everyone is wrong.

September 24th, 2007 at 9:53 am
Why don’t people do any research before regurgitating more of Arrington’s garbage? Lori didn’t forward the email unsolicited, it was sent to both Payperpost and Lori at the same time. Read Mr. Salberg’s comments on the Techcrunch post and you’ll see that. So many people are just spinning one side of this. It’s such a non-issue yet people feel the need to throw their 2 cents in and use the opportunity to slam one side or the other (PPP/Techcrunch). Can’t we all just get along?
September 24th, 2007 at 10:41 am
Actually, that was the response, T. The original email was sent to Lori and Charles Creamer (who also works at Stratus Tech). Check page 7….that’s what I was referring to.
That’s what was wrong. If Lori doesn’t do this, it’s still a non-issue.
Oh…and if you read this site in more detail, you’ll probably determine that getting along with people for the sheer sake of peace and harmony isn’t exactly a strong suit of mine. (Nor, for that matter, is regurgitation of “facts” and taking the side of the “media”).
September 25th, 2007 at 12:38 pm
Adam: Out of everyone who’s had the shenanigans to post about this on their own blogs, you win the award for best breakdown. It’s a train wreck - that’s for sure - as Arrington first described it to me. And to have a train wreck, there’s carnage everywhere. It looks so bad afterward that it takes a forensic crew from the DOT eight months to figure out what happened and who was at fault for that.
Having said that, I fully concur with your conclusions about me above. You may just be the only guy who got it right, methinks.
I won’t comment on your “what I did right” section… kudos that you even thought it was possible that their could be (!) another side. You should see some of the hate mail I’ve received.
On the “what I did wrong” section, you made 3 points. To comment on them…
1. Stratus Technologies billed themselves as a representative of PPP and as a recruiting firm for them (they both have Orlando offices). I didn’t contact them, they contacted me. While I don’t have the 6-12 month thing on my resume, I usually get into it pretty quickly. They had an immediate Ruby on Rails need but that it could end up being permanent, so they wanted to make sure that whoever they hired for the short term I.S. need would “fit in” with their “culture” in case they ended up signing them longterm. Sorry to be unclear, I was just speaking about projects - not working environments - when I reference the 6-12 month thing. I just don’t like being tasked to 3 year projects and so forth. I’m into Agile development and those things have a way of sucking the life out of you, your family, your offspring, your pets, everything… and then the whole thing gets shut down before anyone ever delivers a finished project. Depressing.
2. Yeah, I fully concur with you here. I should have just said “no thanks” and gone about my merry way…. or maybe at least waited 3 months and then posted something on my own blog about the idiocy going on at PPP (as I saw it). So, save for the few nice folks who have a shared hatred of PPP (who knew?) that have been emailing me job ideas / tips, I’m probably screwed because we all **know** HR people are a bunch of conservative scared-of-their-own-shadow drones - ha ha - another comment that will get me into trouble, but you know what I mean.
3. Maybe correct. I **wish** I’d have the luck to even find an employer who even knows what TechCrunch is. I keep finding computer science majors who love to talk about iterations and recursions (like its the NFL or something equally exciting), but wouldn’t know a blog if it ran over them in a steamroller. In other words, I keep running into nerds, not geeks. Geeks are usually pretty cool about this kind of thing and will see that I’m not all about one “rant”. Nerds are still playing with their scientific calculators (or slide rules if they are really old) and think “blogs” and “MySpace” are all just a bunch of trouble that causes teenagers to commit crimes. Yeah, it’s exhausting trying to “edumacate” your own boss… and never worth it. So, I’m hoping (!) that maybe the right Geek will hire me for a project **in spite of** the post. At the least, I’ll know I’m in a cool place from the get-go. I kind of doubt it, but what else can you do at this point, eh? You gotta be positive in life. I always am.
Anyway… great post… same with your T.O. post. I’ll definitely be back for more reads. You are in my Google reader now! Bwha ha ha ha….
September 25th, 2007 at 2:30 pm
And a big kudos for at least being honest and not picking an egomaniacal fight when many others would have (including me, in all likelihood), Lawrence.
You’ve got quite the blog yourself (especially the part about homeschooling your kids instead of sending them through the public schools). I didn’t think too many people did that, but I can’t say I fault your logic in the slightest. Good stuff.